Every business that wants to grow has probably thought at some point about advertising on paid search. However, there are certain questions that they ask themselves before diving into this world. These are the Monsters of Pay Per Click.
With this series of articles, I take a look at them and ask the question why do these Monsters Exist.
Will I be found on Google?
So you have paid your money and invested in marketing. However, have you done it right? Are you saying the right message?
The key to ensuring that this works for you is to make sure you have the right quality score. Making your Ad relevant to not only appear on the right search criteria but also to encourage that all important engagement is something you need in your Ad.
What if I don’t generate enquiries?
So your Ad is up and running but when prospective customers click on it where are they taken? Are they just going to your homepage or are they going to a specific page about the subject they are interested in? When they get there how are they encouraged to pick that phone up? Make that enquiry? Make a purchase?
Understanding your customer journey is just as important as creating the right Ad.
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What if my PPC doesn’t generate ROI?
Creating an Ad, running a campaign, driving traffic to your business is a great thing to do but how can you be sure you’re not spending too much money on wasted clicks?
You need to maximise your return which means getting the right clicks from the right people.
Managing your Ads on an ongoing basis you need to make sure that the keywords and phrases you use aren’t appearing in front of the wrong people. This then ensures that over time you increase your click rate and the percentage of conversions.
SjRsolutions have been providing business growth strategies for over 10 years. By providing bespoke solutions with the focus on ROI we help you get your business where you want to go.
If you’d like to learn more about removing the Monsters of PPC and maximising your potential then feel free to email me firstname.lastname@example.org or call me on 07554 000806. It would be great to talk to you.